Corporate Strategy

Through our Corporate Strategy, we have set ourselves ambitious targets. These are:

90% Resident Satisfaction

We will work collectively across the business to increase our resident satisfaction through improved repairs and maintenance services along with more digital, easy to use and simple self-service options and a better understanding of individual residents’ needs. Residents will be at the front and centre of our business.

Develop 1,200 Homes by 2030

We will deliver 1,200 new homes over the next 10 years.

Implement an Active Asset Management Strategy

We will implement an Active Asset Management strategy which will help reduce occupancy costs for our residents and increase our development capacity.

Implement a Cost Per Unit Strategy

We will replace the previous Operating Margin Target strategy with a Cost Per Unit strategy. This will make it easier to track and forecast costs.

Highly Engaged Colleagues

Our new People and Culture strategy will help us build a high performing and engaged workforce with a focus on Equality, Diversity and Inclusion.  We will also create a more agile and modern workplace.  

Addendum to our Corporate Strategy

Since the launch of our Corporate Strategy in 2018 we have revised our financial business plan and recently have been able to strengthen the quality of our key decision-making data. Consequently, we have needed to revise our Corporate Strategy and Strategic Objectives to ensure we continue to strike the right balance of ambition, achievability, and stability moving ahead. Therefore, we have created an addendum to our Corporate Strategy.